How to set the selling price of your product?

Pricing a product can seem tricky at first – you want to keep buyers interested, but it’s also important to make a fair profit on the sale. Additionally, some products may have sentimental value, which makes pricing even more difficult.

Our goal is to help you find a balance where the price is attractive to the buyer, but also the most profitable for you.

When it comes to luxury brands, pricing cannot be based solely on the Estonian market. Customers can order the same products from multiple international e-shops such as Farfetch, Mytheresa or Net-a-Porter. Secondary market platforms – such as Vestiaire and TheRealReal – also have their own pricing rules that affect our local market.

How to set the right selling price?

1. Research the market
See what prices similar products are selling for both in Estonia and on international platforms. If the product is significantly cheaper elsewhere, the buyer may prefer to order from there. However, if the product is rare and in demand, it is possible to ask for a higher price.

2. Consider the costs of platforms
Different platforms may charge different fees. Often, the selling price is very high on different platforms, but in reality, the seller receives a much lower amount.

3. Exclusivity and demand
The rarer and more popular the product, the higher the price can be. However, if there are many similar products on the market, it makes sense to keep the price competitive so that buyers prefer your offer.

4. Consider the condition of the product
The price of a product will definitely be higher if it is in excellent condition and the entire set that you bought it with has been preserved. But don't be discouraged if you haven't kept the original box, receipt, etc. If the product is still well preserved, you can ask for a fair price for it.

5. Be flexible
If a product hasn't sold in a while, the price can always be adjusted. Discounts can help speed up the transaction and free up money to invest in new products.

Selling through us is easy and convenient, because the entire sales process is on our side. We can always offer a better commission percentage if you sell several products at once. If you still don't know whether you would like to sell your products or can't figure out a fair price for it, write to us and let's talk. In this case, you can make a decision whether you want to sell or not.